Fer Guirao
    Want to talk? ☕️

    Fer Guirao

    VP of Product & Co-Founder @ Landbot
    linkedin.com/in/fguirao/
    +34 690 708 181
    Valencia / Madrid / Barcelona (Spain)*
    *I’m open to either relocating or working remotely

    I’m a passionate entrepreneur and product leader with over 10 years of experience

    I’ve founded 3 companies and created from scratch products loved by thousands of customers around the world like Landbot.

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    🧗‍♂️ Skills

    💡
    The following are the five vectors where I usually concentrate my work. They are a personal takeaway from the career ladder designed by Intercom.
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    🛣 Experience

    VP of Product & Co-Founder, Landbot

    2015 to present

    • Created the product from scratch to PMF and beyond (€4.5M ARR), as the first product manager.
    • Designed and scaled the product organization (engineering, product, data) from 1 to 40 people, and the product strategy for PMF expansion on WhatsApp.
    • Took a lead role in product positioning and the first successful product launches.
    • Part of the company Leadership Team and board member.
    • Helped grow the company culture and processes from 3 to 70 people, from onsite (Barcelona) to remote (+ 10 countries), and took a supportive role in fundraising (+€10M).

    Product Advisor, Zinkee

    2022 to present

    • Helped the CEO set up the product culture and strategy and identify and prioritize the major product challenges.
    • Helped hire the product team, define the org chart, and mentor the team.

    CPO & Co-Founder, Joinity

    2013 to 2015

    • First startup experience building a marketplace for event communities. Lots of learnings from this stage helped me to succeed in the next experiences.
    • Built the MVP to validate the initial hypothesis with an online community of 200+ early adopters.
    • Drove early growth through partnership with local guides (€5K initial revenue)
    • Supportive role in fundraising (+€200K).

    CEO & Founder, Bueninvento

    2007 to 2013

    • First company I founded: a web design and product development agency.
    • Built the agency business from 0 to 200 customers.
    • Pivot the target market from SMB to MM and Enterprise, working for major brands on the Mediterranean coast (Consum, Kelme, Grefusa, Famosa).
    • Coordinated a team of 10.

    📚 Languages

    English ★★★★☆

    Spanish ★★★★★

    Catalan ★★★☆☆

    ✍️ Last Articles

    • The imposter manager
    • Retention (A SaaS PM’s scariest nightmare)
    • The role of data in an early-stage product
    • How a no-code escape room became our best growth initiative

    🎓 Education

    • 2021 Reforge Member.
    • 2001 Linguistics, Spanish Philology Universitat de València.
    linkedin.com/in/fguirao/
    +34 690 708 181
    Valencia / Madrid / Barcelona (Spain)*
    *I’m open to either relocating or working remotely
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    👀 A little bit more about me (personal)
    Fer Guirao
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